Thursday, 27 March 2014

Shop report (primary research )

 Here the highstreet shop has displayed american indian triangular patterns in a sweater , their colour palette or red blue and white and brown is exactly the same as my colour palette . In other research i found that these colour represent differentthings to the american indian nomads,  white represents snow and weather, red presents death , blood and fruit and blue represents nature and the sky .


All of the shops (Peacocks , H&M , Blue Inc and Wallis have released/stocked garments in response to the s/s tribal(wanderlust) trend . This trend has tricalled down to the highstreet from highend designers such as Alexander Mcqueen and his new s/s 2014 collection , Valentino and other highend designers .


American indian patterns again but this time on a simple elastic dress , the black and white also links to the aztec civilisation research i did .
Today i went tl my local shopping centre to see what highstreet shops are making in regards to s/s wanderlust themed garments . Many of the higher end and more expensive brands are already stocming aztec and american pattermed clothes . Many are loose knitwear and party dresses with print and/or bead embellishments.

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